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As a brand strategy specialist,
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- What would Simon Sinek say about Canadian brands?
- Brand building must-reads for the New Year
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- How to determine if your organizational culture is building your brand
- A brand called Capitalism
- How to nurture your organization’s culture to build your brand
- Why must your brand exist? Answer that question and you’ll unlock your brand’s true potential
- Strong brands have a higher purpose
- Brand positioning. Use a picture. It’s worth a thousand words.
- Make your brand positioning powerful with a smart frame of reference
- The inanity of “Must have 20 years experience in ________ industry”
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Category Archives: Market Segmentation
Can a brand be strong if it doesn’t have the “best” products?
I’m a Mac. My friend Chris is a PC. I love my Apple products. Chris loves his PC branded products. Recently Chris has become an ardent fan of Samsung’s smart phones and tablets. While we agree that both Apple and … Continue reading
Posted in Brand Strategy, Brands In Different Contexts, Competitive Strategy, Consumer Goods Brands, Market Segmentation, Marketing Strategy
Tagged Apple, brand, brand strategy, branding, I am a Mac, Mac, market segmentation, marketing communications, marketing strategy, product strategy, Samsung
12 Comments
ashleykonson 