Category Archives: Market Segmentation

Can a brand be strong if it doesn’t have the “best” products?

I’m a Mac. My friend Chris is a PC. I love my Apple products. Chris loves his PC branded products. Recently Chris has become an ardent fan of Samsung’s smart phones and tablets. While we agree that both Apple and … Continue reading

Posted in Brand Strategy, Brands In Different Contexts, Competitive Strategy, Consumer Goods Brands, Market Segmentation, Marketing Strategy | Tagged , , , , , , , , , , | 12 Comments