Category Archives: Market Segmentation

When should you launch a second brand?

There is no question that David “Patch” Patchell-Evans, founder and CEO of GoodLife Fitness, is a highly successful businessman. He has built the largest fitness empire in Canada. In 2010 “One in every 43 Canadians… [was] a GoodLife member.” With … Continue reading

Posted in Brand Naming, Brand Portfolio Strategy, Brand Strategy, Market Segmentation, Marketing Communications, Services Brands | Tagged , , , , , , , , , | 8 Comments