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As a brand strategy specialist,
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- What would Simon Sinek say about Canadian brands?
- Brand building must-reads for the New Year
- Why Tangerine is such a smart brand name
- Joe Fresh: Making a successful North American fast fashion brand into a global leader
- Brand Valuation: Can we trust the experts on the value of Apple’s brand?
- How smart brand communication can build customer affinity
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- How to determine if your organizational culture is building your brand
- A brand called Capitalism
- How to nurture your organization’s culture to build your brand
- Why must your brand exist? Answer that question and you’ll unlock your brand’s true potential
- Strong brands have a higher purpose
- Brand positioning. Use a picture. It’s worth a thousand words.
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- The inanity of “Must have 20 years experience in ________ industry”
- What is brand strategy?
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Category Archives: Market Segmentation
When should you launch a second brand?
There is no question that David “Patch” Patchell-Evans, founder and CEO of GoodLife Fitness, is a highly successful businessman. He has built the largest fitness empire in Canada. In 2010 “One in every 43 Canadians… [was] a GoodLife member.” With … Continue reading
Posted in Brand Naming, Brand Portfolio Strategy, Brand Strategy, Market Segmentation, Marketing Communications, Services Brands
Tagged advertising, brand naming, brand portfolio strategy, brand strategy, communications strategy, Extreme Fitness, GoodLife Fitness, market segmentation, marketing communications, marketing strategy
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ashleykonson 