Category Archives: Employee Brand

How do you talk about “your brand” in a way that everyone gets it?

One of my business clients came to me this week with a vexing problem. I have been doing some research for a presentation I have to do and it seems that every branding specialist I come across has his or … Continue reading

Posted in Brand Naming, Brand Strategy, Employee Brand, Employer Brand, Leadership, Services Brands | Tagged , , , , , , , , , , , , , , , | 12 Comments