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As a brand strategy specialist,
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and complex marketplace.
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Brand building must-reads for the New Year
Both my clients and students (MBA and EMBA Brand Management) often ask me for suggestions on the latest business and branding “must reads”. Here are four I have been recommending recently[1]: Creating Passion Brands: How to Build Emotional Brand Connection … Continue reading →
Posted in Brand Platforms, Brand Strategy, Branding, Business Practices, Competitive Strategy, Leadership, Organizational Culture, Strong On The Inside, Worth Reading
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Tagged A. G. Lafley, brand strategy, branding, business strategy, Creating Passion Brands, Denise Lee Yhon, Derek Day, Grow, Helen Edwards, Jim Stengel, leadership, making brands strong inside out, people strategy, Playing To Win, Roger L. Martin, strong on the inside, What Great Brands Do
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ashleykonson 