Tag Archives: Bonnie Brooks

When should a brand change its name and logo?

The recent decision by Bonnie Brooks, President and chief executive of the Hudson’s Bay Company, to rebrand The Bay has caused a great deal of controversy. Business watchers and marketers following her decision to replace The Bay logo with an … Continue reading

Posted in Brand Naming, Brand Strategy, Competitive Strategy, Leadership, Marketing Strategy | Tagged , , , , , , , , , | 15 Comments