Tag Archives: brand platform

A brand naming policy is integral to a strong brand and business

In the post “Choosing a naming strategy for an acquired brand and business” (Sept. 1, 2012) I wrote about the naming strategy that the Bank of Nova Scotia should employ for its acquisition of ING Bank of Canada. My advice was … Continue reading

Posted in Brand Naming, Brand Platforms, Brand Strategy | Tagged , , , , , , , , , | 1 Comment