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Tag Archives: branding
Rule # 4 for Global Brand Leaders: They make brand strategy the business strategy (and vice versa)
I posed the question, What is Brand Strategy?, in my May 2, 2013 post. It’s a question I usually ask executives at the start of a Global Brand Leaders training session. Many attendees think the term brand strategy means branding, that … Continue reading
Posted in Brand Strategy, Strong On The Inside, What Global Brand Leaders Do! Tagged A. G. Lafley, brand, brand strategy, branding, business strategy, David Aaker, market segmentation, marketing communications, people strategy, place strategy, pricing strategy, product strategy, publicity, Roger Martin 3 Comments