Tag Archives: Dove

Strong brands have a higher purpose

Some products and services have names that are devoid of meaning from a branding perspective. That is to say, they lack the positive associations in the mind of the customer linking the product or service to a compelling promise of … Continue reading

Posted in Brand Platforms, Brand Strategy, Branding, Brands In Different Contexts, Competitive Strategy, Consumer Goods Brands, Personal Branding, Services Brands | Tagged , , , , , , , , , , | 3 Comments