Tag Archives: FLUX–What Marketing Mangers Need to Navigate the New Environment

Roger Martin agrees–marketing strategy is business strategy

In a previous post, “Marketing strategy is business strategy” September 14, 2012, I wrote, “It puzzles me that some corporate executives still view business strategy as fundamentally different from, and somehow more crucial to organizational success than marketing strategy.” I then went … Continue reading

Posted in Brand Strategy, Competitive Strategy, Marketing Strategy | Tagged , , , , , | 5 Comments