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As a brand strategy specialist,
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Tag Archives: information technology strategy
Consider your brand’s opacity to develop a winning brand strategy
In an earlier post I noted the crucial role of brand strategy in brand building and described it as “the means by which we associate a brand with a compelling promise of value in the minds of customers” and shape … Continue reading
Posted in Brand Strategy, Consumer Goods Brands, Services Brands
Tagged brand strategy, communications strategy, Dove, Four Seasons Hotels & Resorts, information technology strategy, people strategy, physical evidence strategy, place strategy, pricing strategy, process strategy, product strategy
9 Comments
ashleykonson 