Tag Archives: Marc Caira

The inanity of “Must have 20 years experience in ________ industry”

At Starbucks, I read this headline in the morning paper: “CEO’s fast-food experience questioned” Curious, I read on. The Toronto Star writer, Francine Kopun, was parroting a concern expressed by Michael Van Aelst, an analyst with TD Securities, upon the … Continue reading

Posted in Brand Strategy, Competitive Strategy, Leadership, Marketing Strategy | Tagged , , , , , , , , , , | 16 Comments