Tag Archives: operations

It’s the CEO’s job to build a strong brand and business

Surprisingly, many people disagree with this statement. Those who disagree argue that it’s the marketing department’s job to build the brand through advertising, public relations­, digital marketing and other communications tools. Their thinking stems from a conviction that brand building … Continue reading

Posted in Brand Strategy, Marketing Communications, Organizational Culture | Tagged , , , , , , , , , | 2 Comments