Tag Archives: Pan Am Toronto 2015

Why is building a destination brand so challenging?

Those responsible for building a destination brand—a brand that refers to a place, e.g., a country, region, city or attraction—face a number of unique challenges. Three of the most vexing are: Who are the customers and what value are they seeking? … Continue reading

Posted in Brand Strategy, Destination Branding, Place Branding | Tagged , , , , , , , , , , , , , , | 1 Comment