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- Strong brands are customer-oriented NOT customer-led
- Rule # 2 for Global Brand Leaders: They are galvanized by purpose and beliefs
- Rule # 4 for Global Brand Leaders: They make brand strategy the business strategy (and vice versa)
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- What would Simon Sinek say about Canadian brands?
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- A brand called Capitalism
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- Strong brands have a higher purpose
- Brand positioning. Use a picture. It’s worth a thousand words.
- Make your brand positioning powerful with a smart frame of reference
- The inanity of “Must have 20 years experience in ________ industry”
- What is brand strategy?
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Tag Archives: pricing strategy
Rule # 4 for Global Brand Leaders: They make brand strategy the business strategy (and vice versa)
I posed the question, What is Brand Strategy?, in my May 2, 2013 post. It’s a question I usually ask executives at the start of a Global Brand Leaders training session. Many attendees think the term brand strategy means branding, that … Continue reading
Posted in Brand Strategy, Strong On The Inside, What Global Brand Leaders Do! Tagged A. G. Lafley, brand, brand strategy, branding, business strategy, David Aaker, market segmentation, marketing communications, people strategy, place strategy, pricing strategy, product strategy, publicity, Roger Martin 3 Comments