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Tag Archives: rational and abstract consumer goals
How to talk about your “branding” so your audience gets it?
Posted on April 23, 2013 by ashleykonson
Your branding is not your brand. These two terms are often misunderstood even by experienced marketers. A brand is a set of associations in memory linked to a company, product, or service through its name, logo, and other branding elements, … Continue reading →
Posted in Brand Strategy, Consumer Goods Brands, Marketing Communications, Services Brands | Tagged advertising, brand, brand meaning, brand strategy, branding, business strategy, communications strategy, compelling promise of value, marketing communications, meaning management, people strategy, physical evidence strategy, place strategy, pricing strategy, process strategy, product strategy, publicity, rational and abstract consumer goals, social media, Tiffany & Co | 16 Comments