Tag Archives: Roger L. Martin

Brand building must-reads for the New Year

Both my clients and students (MBA and EMBA Brand Management) often ask me for suggestions on the latest business and branding “must reads”. Here are four I have been recommending recently[1]: Creating Passion Brands: How to Build Emotional Brand Connection … Continue reading

Posted in Brand Platforms, Brand Strategy, Branding, Business Practices, Competitive Strategy, Leadership, Organizational Culture, Strong On The Inside, Worth Reading | Tagged , , , , , , , , , , , , , , , , | 5 Comments