- As a brand strategy specialist, marketing consultant and educator, I am passionate about sharing ideas and best practices for building brands and businesses in today's dynamic and complex marketplace.
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- Strong brands are customer-oriented NOT customer-led
- Rule # 2 for Global Brand Leaders: They are galvanized by purpose and beliefs
- Rule # 4 for Global Brand Leaders: They make brand strategy the business strategy (and vice versa)
- Rule # 1 for Global Brand Leaders: Brands exist to improve lives!
- What would Simon Sinek say about Canadian brands?
- Brand building must-reads for the New Year
- Why Tangerine is such a smart brand name
- Joe Fresh: Making a successful North American fast fashion brand into a global leader
- Brand Valuation: Can we trust the experts on the value of Apple’s brand?
- How smart brand communication can build customer affinity
- How smart brand extensions can build your business
- How to determine if your organizational culture is building your brand
- A brand called Capitalism
- How to nurture your organization’s culture to build your brand
- Why must your brand exist? Answer that question and you’ll unlock your brand’s true potential
- Strong brands have a higher purpose
- Brand positioning. Use a picture. It’s worth a thousand words.
- Make your brand positioning powerful with a smart frame of reference
- The inanity of “Must have 20 years experience in ________ industry”
- What is brand strategy?
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Tag Archives: Roger Martin
Rule # 4 for Global Brand Leaders: They make brand strategy the business strategy (and vice versa)
I posed the question, What is Brand Strategy?, in my May 2, 2013 post. It’s a question I usually ask executives at the start of a Global Brand Leaders training session. Many attendees think the term brand strategy means branding, that … Continue reading
Posted in Brand Strategy, Strong On The Inside, What Global Brand Leaders Do! Tagged A. G. Lafley, brand, brand strategy, branding, business strategy, David Aaker, market segmentation, marketing communications, people strategy, place strategy, pricing strategy, product strategy, publicity, Roger Martin 3 Comments