Tag Archives: Scotiabank

Why Tangerine is such a smart brand name

Last week ING Direct Canada announced that it will be changing its name to Tangerine in the Spring of 2014. ING Direct, the country’s largest online-only bank, is required to change its name within eighteen months from the date of its acquisition … Continue reading

Posted in Brand Naming, Brand Portfolio Strategy, Brand Strategy, Branding, Services Brands | Tagged , , , , , , , , | 3 Comments