Tag Archives: services

Astute marketers boost their performance through the service profit chain

In a recent article in the Globe and Mail, “How Lululemon gets high returns,” Jonathan Stoller comments:  Lululemon has posted extraordinary results at a time when many retailers have struggled. Despite a sputtering global economy, the yoga apparel company reported … Continue reading

Posted in Brand Strategy, Business Practices, Organizational Culture, Services Brands, Strong On The Inside | Tagged , , , , , , , , , , , , , | 2 Comments