ashleykonson
Ashley Konson is a brand strategy specialist, marketing consultant and award-winning educator. He is a recognized thought leader and fervent advocate of the premise that strong brands and businesses achieve and sustain their market positions because they are Strong On The Inside™.
Skip to content
  • Home
  • Bio
  • Services
  • Contact

Tag Archives: social media

← Older posts

How to talk about your “branding” so your audience gets it?

Posted on April 23, 2013 by ashleykonson

Your branding is not your brand. These two terms are often misunderstood even by experienced marketers. A brand is a set of associations in memory linked to a company, product, or service through its name, logo, and other branding elements, … Continue reading →

Posted in Brand Strategy, Consumer Goods Brands, Marketing Communications, Services Brands | Tagged advertising, brand, brand meaning, brand strategy, branding, business strategy, communications strategy, compelling promise of value, marketing communications, meaning management, people strategy, physical evidence strategy, place strategy, pricing strategy, process strategy, product strategy, publicity, rational and abstract consumer goals, social media, Tiffany & Co | 16 Comments
← Older posts
  • As a brand strategy specialist, marketing consultant and educator, I am passionate about sharing ideas and best practices for building brands and businesses in today's dynamic and complex marketplace.

    Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses

  • Recent Posts

    • Strong brands are customer-oriented NOT customer-led
    • Rule # 2 for Global Brand Leaders: They are galvanized by purpose and beliefs
    • Rule # 4 for Global Brand Leaders: They make brand strategy the business strategy (and vice versa)
    • Rule # 1 for Global Brand Leaders: Brands exist to improve lives!
    • What would Simon Sinek say about Canadian brands?
    • Brand building must-reads for the New Year
    • Why Tangerine is such a smart brand name
    • Joe Fresh: Making a successful North American fast fashion brand into a global leader
    • Brand Valuation: Can we trust the experts on the value of Apple’s brand?
    • How smart brand communication can build customer affinity
    • How smart brand extensions can build your business
    • How to determine if your organizational culture is building your brand
    • A brand called Capitalism
    • How to nurture your organization’s culture to build your brand
    • Why must your brand exist? Answer that question and you’ll unlock your brand’s true potential
    • Strong brands have a higher purpose
    • Brand positioning. Use a picture. It’s worth a thousand words.
    • Make your brand positioning powerful with a smart frame of reference
    • The inanity of “Must have 20 years experience in ________ industry”
    • What is brand strategy?
  • Archives

  • Facebook Google Plus Twitter LinkedIn LinkedIn

    Stay connected to Ashley

  • Facebook Twitter More...

    Share this blog

  • Enter your email address to follow this blog and receive notifications of new posts by email.

    Join 676 other subscribers
  • Categories

    Brand Communications Brand Extensions Branding Brand Naming Brand Platforms Brand Portfolio Strategy Brand Rants Brands In Different Contexts Brand Strategy Brand Valuation Business Business Practices Competitive Strategy Consumer Goods Brands Culture Destination Branding Employee Brand Employer Brand Leadership Marketing Communications Marketing Strategy Market Segmentation Organizational Culture Personal Branding Place Branding Services Brands Strong On The Inside What Global Brand Leaders Do! Worth Reading
  • Twitter Updates

    • RT @DeclanWL: @Sessler @AdamKinzinger @mschlapp Nobody listens to election deniers any more Jerrod. Sit! 1 day ago
    • RT @dougdoench1: @Sessler @AdamKinzinger @mschlapp Kinzinger is a patriot that put country before traitor. 1 day ago
    • RT @DavidBo51626863: @Sessler @AdamKinzinger @mschlapp Jerrod why do you disrespect our military veterans like Adam who also showed courage… 1 day ago
    • RT @AdamKinzinger: One of the best political ads I’ve seen. 1 month ago
    • RT @AdamKinzinger: Says it all. Remember, Jewish space lasers and Sandy hook wasn’t real, that is what MTG believes. 1 month ago
    Follow @AshleyKonson
  • Copyright © Ashley Konson and AshleyKonson.com, 2012 All Rights Reserved.

    Unauthorized use and/or duplication of this material without express and written permission from this blog's author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Ashley Konson and AshleyKonson.com with appropriate and specific direction to the original content.
  • My site visitors

    Locations of Site Visitors
  • Tag Cloud

    • A. G. Lafley
    • advertising
    • Amazon
    • Apple
    • Bank of Nova Scotia
    • Blackberry
    • Bonnie Brooks
    • brand
    • branding
    • brand naming
    • brand platform
    • brand portfolio strategy
    • brand positioning
    • brand purpose
    • brand strategy
    • brand values
    • business models
    • business practices
    • business strategy
    • business systems
    • communications strategy
    • compelling promise of value
    • culture
    • David Aaker
    • Dominic Barton
    • Dove
    • Dubai
    • employee branding
    • employer branding
    • Four Seasons Hotels & Resorts
    • Hudson's Bay
    • human resources
    • information technology strategy
    • ING Direct
    • innovation
    • internal branding
    • Jean Noel Kaferer
    • leadership
    • Leslie de Chernatony
    • making brands strong inside out
    • marketing communications
    • marketing genuises
    • marketing strategy
    • market segmentation
    • organizational capabilities
    • people strategy
    • Peter Drucker
    • physical evidence strategy
    • place strategy
    • pricing strategy
    • process strategy
    • product strategy
    • publicity
    • public relations
    • rational and abstract consumer goals
    • Red Bull
    • Roger L. Martin
    • Roger Martin
    • Schulich School of Business
    • scope of marketing
    • Scotiabank
    • Seymour Schulich MBA Teaching Excellece Award
    • Simon Sinek
    • social media
    • Starbucks
    • strong on the inside
    • Subway
    • tailored business model
    • TD Bank Financial Group
    • TD Canada Trust
    • Tim Hortons
    • value creation
    • value propositions
    • Wendys
    • Zappos
ashleykonson
Blog at WordPress.com.
  • Follow Following
    • ashleykonson
    • Join 158 other followers
    • Already have a WordPress.com account? Log in now.
    • ashleykonson
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...