ashleykonson
Ashley Konson is a brand strategy specialist, marketing consultant and award-winning educator. He is a recognized thought leader and fervent advocate of the premise that strong brands and businesses achieve and sustain their market positions because they are Strong On The Inside™.
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Brand positioning. Use a picture. It’s worth a thousand words.

Posted on June 6, 2013 by ashleykonson

“A picture is worth a thousand words” by one source is a derivative of “Use a picture. It’s worth a thousand words” and is attributed to the newspaper editor Arthur Brisbane when he used it in a talk he gave … Continue reading →

Posted in Brand Platforms, Brand Strategy, Branding, Competitive Strategy, Marketing Communications | Tagged advertising, Apple, Blackberry, brand, brand positioning, brand strategy, branding, business strategy, communications strategy, Courtyard by Marriott, marketing communications, marketing strategy, Marriott, Marriott International, positioning maps, positioning triangles, Subway, The Ritz Carlton, Urbany and Davis, Urbany and Davis's Three Circles Framework, Wendys | 1 Comment
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