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As a brand strategy specialist, marketing consultant and educator, I am passionate about sharing ideas and best practices for building brands and businesses in today's dynamic and complex marketplace.
Please feel free to join the dialogue and engage with me so that we might together, build stronger brands and businesses
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Recent Posts
- Strong brands are customer-oriented NOT customer-led
- Rule # 2 for Global Brand Leaders: They are galvanized by purpose and beliefs
- Rule # 4 for Global Brand Leaders: They make brand strategy the business strategy (and vice versa)
- Rule # 1 for Global Brand Leaders: Brands exist to improve lives!
- What would Simon Sinek say about Canadian brands?
- Brand building must-reads for the New Year
- Why Tangerine is such a smart brand name
- Joe Fresh: Making a successful North American fast fashion brand into a global leader
- Brand Valuation: Can we trust the experts on the value of Apple’s brand?
- How smart brand communication can build customer affinity
- How smart brand extensions can build your business
- How to determine if your organizational culture is building your brand
- A brand called Capitalism
- How to nurture your organization’s culture to build your brand
- Why must your brand exist? Answer that question and you’ll unlock your brand’s true potential
- Strong brands have a higher purpose
- Brand positioning. Use a picture. It’s worth a thousand words.
- Make your brand positioning powerful with a smart frame of reference
- The inanity of “Must have 20 years experience in ________ industry”
- What is brand strategy?
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- RT @_ReaalAmerican_: @RepMattGaetz https://t.co/J5aQdWjZBL 23 hours ago
- The FBI need to investigate her. Looks like sedition! twitter.com/jacquisbackup/… 4 days ago
- RT @ZimHilton: THE SILENT REVOLUTION THAT WILL TOPPLE YOUR BUSINESS - "In business our displeasure is seldom violent, it is often deafening… 5 days ago
- RT @ruh_william: @Kryptomovies77 6 January 2021 Warnock and Ossoff win over Loeffler and Perdue, then Judge Garland named Attorney General… 5 days ago
- Do your damn job and defend the constitution against ALL enemies foreign and DOMESTIC! twitter.com/LindseyGrahamS… 5 days ago
Tag Archives: The Bay
When should a brand change its name and logo?
The recent decision by Bonnie Brooks, President and chief executive of the Hudson’s Bay Company, to rebrand The Bay has caused a great deal of controversy. Business watchers and marketers following her decision to replace The Bay logo with an … Continue reading