Tag Archives: Urbany and Davis’s Three Circles Framework

Brand positioning. Use a picture. It’s worth a thousand words.

“A picture is worth a thousand words” by one source is a derivative of “Use a picture. It’s worth a thousand words” and is attributed to the newspaper editor Arthur Brisbane when he used it in a talk he gave … Continue reading

Posted in Brand Platforms, Brand Strategy, Branding, Competitive Strategy, Marketing Communications | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment