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- Strong brands are customer-oriented NOT customer-led
- Rule # 2 for Global Brand Leaders: They are galvanized by purpose and beliefs
- Rule # 4 for Global Brand Leaders: They make brand strategy the business strategy (and vice versa)
- Rule # 1 for Global Brand Leaders: Brands exist to improve lives!
- What would Simon Sinek say about Canadian brands?
- Brand building must-reads for the New Year
- Why Tangerine is such a smart brand name
- Joe Fresh: Making a successful North American fast fashion brand into a global leader
- Brand Valuation: Can we trust the experts on the value of Apple’s brand?
- How smart brand communication can build customer affinity
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- How to determine if your organizational culture is building your brand
- A brand called Capitalism
- How to nurture your organization’s culture to build your brand
- Why must your brand exist? Answer that question and you’ll unlock your brand’s true potential
- Strong brands have a higher purpose
- Brand positioning. Use a picture. It’s worth a thousand words.
- Make your brand positioning powerful with a smart frame of reference
- The inanity of “Must have 20 years experience in ________ industry”
- What is brand strategy?
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Tag Archives: Wendys
Brand positioning. Use a picture. It’s worth a thousand words.
“A picture is worth a thousand words” by one source is a derivative of “Use a picture. It’s worth a thousand words” and is attributed to the newspaper editor Arthur Brisbane when he used it in a talk he gave … Continue reading
Posted in Brand Platforms, Brand Strategy, Branding, Competitive Strategy, Marketing Communications Tagged advertising, Apple, Blackberry, brand, brand positioning, brand strategy, branding, business strategy, communications strategy, Courtyard by Marriott, marketing communications, marketing strategy, Marriott, Marriott International, positioning maps, positioning triangles, Subway, The Ritz Carlton, Urbany and Davis, Urbany and Davis's Three Circles Framework, Wendys 1 Comment