Tag Archives: Zappos

How to nurture your organization’s culture to build your brand

You’ve recently completed the process of discovering your brand’s passion. Your newly minted strategic brand platform should formally capture this passion for your leadership team, employees, and other stakeholders, and include your brand’s: Core purpose–Why the brand exists beyond just … Continue reading

Posted in Brand Platforms, Brand Strategy, Branding, Business Practices, Consumer Goods Brands, Culture, Organizational Culture, Services Brands, Strong On The Inside | Tagged , , , , , , , , , , , , , , , | 2 Comments