Tag Archives: Zappos

What secret distinguishes brands that are strong from those that are not?

During my career I have worked with some of the world’s best known brands—Nestlé, The Walt Disney Company and Imax Ltd., to name a few—either in the capacity of corporate marketing executive or management consultant. As an educator I have … Continue reading

Posted in Brand Platforms, Brand Strategy, Business Practices, Culture, Strong On The Inside | Tagged , , , , , , , , , , , | 3 Comments